Class # Date Topics/Activities Homework
1 8/25
  • Introductions - name, email, phone
  • Review the syllabus
  • Introduction to textbook
  • Do you know what a server really is?
  • Ch. 8 Lecture
  • View a site statistics report?
  • View a virtual host control panel?
  • Read Ch. 8
2 9/3
  • Read Ch. 9
  • Is there a catalogue on a website that your particularly like or dislike? Why?
  • Is there a shopping cart on a website that your particularly like or dislike? Why?
  • Have you ever lost an order during the transaction processing part of an online shopping experience or were you double-billed?
3 9/8
  • Demonstrate how to set up FTP with Dreamweaver
  • Ch. 1 Lecture
  • Terms: e-commerce, B2C, B2B, C2C, B2G, Dot-Com Boom (i.e Bubble), Dot-Com Bust,
  • Second wave of e-commerce, Web 2.0
  • Figure 1-4 on p. 13
  • advantages & disadvantages of ecommerce
  • (if possible) Obtain your own virtual hosting account at prolinkhosting.com or lunarpages.com
  • Read Ch. 1 pp. 2- 20
  • Read C1 on pp. 43-45
  • List & explain 3 or more ecommerce successes
  • List & explain 2 or more ecommerce failures
4 MK 9/10
  • Share answers to homework questions from Class #2 & view those websites
  • Discuss elements of good user interface and accessibility in the ecommerce areas of commercial sites like amazon.com, walmart.com, etc.
  • View & discuss showcase OSCommerce stores. What are some common elements within OSCommerce sites? Are there appealing features? Are there annoying or unappealing features?
  • View the oscommerce.org website, its documentation at oscommerce.com/solutions/documentation & its forums at forums.oscommerce.com
  • Set up an FTP connection to your website in Dreamweaver & practice uploading & editing web pages. Don't forget to delete the site def'n on the RACC computer that you are using this class period!
  • Find and print the first page of a third-party OSCommerce tutorial
  • Print one page of a description of a book about OSCommerce
  • Read Ch. 10
5 9/17
  • Discuss C1 on pp. 43-45
  • Discuss def'n of electronic commerce. Must the Web be part of the answer?
  • List & discuss ecommerce successes and failures
  • Summarize discussion from Class #4
  • Ch. 10 Lecture
  • Do you have a credit card that you only use for online purchases?
  • Do you have cookies "turned on" on your home computer?
  • Do you do your personal banking online
  • Assignment #1 E-Commerce Threats Project is due at Class #8 (Sept 29)
6 9/22
  • Login to the admin area of your oscommerce shopping cart & add or edit one or more categories and products including adding an image for the product(s)
  • Visit your shopping cart, fill your shopping cart with a few products, and to through the checkout process
  • Log in as the admin and view the order that you made
  • Login via FTP to your oscommerce shopping cart
  • Follow the directions that oscommerce provides you to edit your shopping cart's home page via FTP
  • Add your own category & three or more products within that category in your oscommerce shopping cart
7 MK 9/24
  • Prof. Kelly's lecture on Ch. 10 security issues
  • Students work on Ecommerce Threats Project and/or oscommerce project

  • Read Ch. 11
  • Finish E-Commerce Threats Project
8 MK 9/29
  • Student presentations for E-Commerce Threats Project

 
9 10/1
  • Finish activities in Class #6 (including FTP into studentstore)

  
10 10/6
  • Ch. 11 Lecture
  • Have you ever used PayPal?
  • View the registration site for an account with Authorize.net

  
11 MK 10/13
  • Prof. Kelly's lecture on Ch. 8 servers & hosting
  • Prof. Kelly's lecture on Ch. 11 payment systems
  • Students work on OScommerce Project

  • Read Ch. 2
12 10/15
  • Ch. 11 Lecture
  • Discuss how to set up Authorize.net with OSCommerce
  • View these examples (simple - advanced ) of connecting to Authorize.net
  • Go to ups.com to manually find UPS shipping rates but also view learn how to view developer's guide to getting UPS or USPS shipping quotes in realtime
  • View code for getting real-time UPS shipping quotes
  • Discuss how to set up UPS shipping module with our OSCommerce store.
  • Discuss use of PayPal, Google Checkout, Yahoo Store, eBay Store

 
13 10/20  
14 MK 10/22  
15 MK 10/27
  • Students work on Oscommerce Project
  • Define the term "Web 2.0"
16 10/29
  • Read Ch. 3
17 11/3  
18 MK 11/5
  • Prof. Kelly's lecture on Ch. 2 technology infrastructure
  • Students work on Oscommerce Project

  • Read Ch. 4 except "Life-Cycle Segmentation" on pp. 179-184 and pp. 195-198.
19 MK 11/10
  • Prof. Kelly's lecture on Ch. 3 revenue models
  • Students work on Oscommerce Project
 
20 11/12
  • Ch. 4 Lecture
  • 911gift.com's transformation into RedEnvelope
  • Kozmo's failure
  • product-based marketing strategies
  • customer-based marketing strategies
  • market segmentation
  • Does any specific kind of banner ad particularly annoy you? Do you occasionally click on a banner or even read the text in the a banner ad? Do you use a pop-up blocker?
  • Have you ever opted into receiving emails from a company? Do you prefer HTML email or plain text? Do you click on links in the body of the email message?
  • Do you take advantage of a company's CRM tools? Do you log in to check bank balances, order histories or look up other past website behavior?
  • Have you ever created a greeting card from a greeting card website specifically because you received one from someone?
  • Have you ever purchased a book or something else after being forwarded to a company's website from a friend's website? Do you think affiliate marketing would work for any products in particular?
  • Do you use spider type searching or do you use indices? When acting as a buyer would you favor one type of search engine over the other? Here is a slightly-dated but worthwhile explanation of the different kinds of search engines.
  • How do you think search engines rank websites?
  • Try to find a page where a web designer would submit a new website to a popular search engine.
  • Read Ch. 6 pp. 269-275 & 288-300
  • Read Ch. 7
  • Work on SEO Project
  • Work on OS Commerce Project
21 11/17
  • Ch. 6 Lecture
  • Do you use eBay or another auction service? What do you like/dislike about it?
  • Are you a member of a virtual community? Do you use social networking or idea-based web sites?
  • Work on SEO Project
  • Work on OS Commerce Project
22 MK 11/19
  • Prof. Kelly's lecture on Ch. 4 marketing & SEO
  • Students work on Oscommerce Project

  • Work on SEO Project
  • Work on OS Commerce Project
23 MK 11/24
  • Prof. Kelly's lecture on Ch. 6 auctions
  • Students work on Oscommerce Project

  • Work on SEO Project
  • Work on OS Commerce Project
24 12/1
  • Work on SEO Project
  • Work on OS Commerce Project
25 MK 12/3
  • Prof. Kelly's lecture on Ch. 7 legal & ethical issues
  • Students work on Oscommerce Project

  • Work on SEO Project
  • Work on OS Commerce Project
26 MK 12/8
  • Students work on Oscommerce Project
  • Work on SEO Project
  • Work on OS Commerce Project
27 12/10
  • Students work on Oscommerce Project
  • Search for other shopping carts that are competitors of oscommerce & evaluate their features and prices
  • Work on SEO Project
  • Work on OS Commerce Project
28 12/15