Objective #1: Explain the Web Catalog revenue model.

• using brand image (Sears & Roebuck, Montgomery Ward, Lands' End, etc.) to convince shoppers to buy online after viewing available products in an online catalog
• replacing printed catalogs with online ones
• examples: computers - Dell, books - Amazon, clothing - Lands' End (Live chat, virtual model, personal shopper), music - CDnow, etc.

Objective #2: Explain the Digital Content revenue model.

• selling access rights to proprietary information
• examples: LexisNexis for legal information, ProQuest for academic research information, Dow Jones news information

Objective #3: Explain the Advertising-Supported revenue model.

• selling ads on websites
• this model went flat during the DotCom Burst for a number of years (2000-2002)
• examples: about.com, Yahoo (web portal), monster.com

Objective #4: Explain the Advertising-Subscription Mixed revenue model.

• examples: New York Times, ESPN

Objective #5: Explain the Fee-for-Transaction revenue model.

• examples: Travelocity, carsdirect.com, eTrade, Ticketmaster, realtor.com

Objective #6: Explain the Fee-for-Service revenue model.

• example: MSN Games, RealOne SuperPass

Objective #7: List and explain the steps for creating an effective web presence.

• identify the audience
• identify the needs of visitors
• accessibility
• trust & loyalty

Objective #8: List other revenue models.

• subscription-based - Wall Street Journal
• prepaid access - some telephony companies
• brokers - creating a market that brings buyers and sellers together, classified ads
• sales representative - affiliate programs, referral fees, used at Amazon
• auctions - open auctions like eBay and reverse auctions
• identify the needs of visitors