Web 210 Chapter 10 Lecture Notes

Objective #1: Understand how to procure a domain name and find a suitable virtual web server hosting provider.

• Any questions about domain names, hosting providers, & FTP?

Objective #2: Create a Dreamweaver site definition and prepare local Web pages to be uploaded to a Web server.

Objective #3: Upload a Web site to a Web server

Objective #4: Test your Web pages on the actual Web server.

• User Testing
  • have a wide range of other people test your site
  • formalize your testing by using replicable testing methods
  • develop a feedback form

Objective #5: Make changes to an existing Web site (e.g. moving files, creating new template-based pages, etc.)

• Expect the need for site maintenance & plan for it

Objective #6: Promote a Web site to popular search engines.

• visit searchenginewatch.com for search engine ratings and placement tips like:
• use meaningful page titles
• place key words towards the top of the text of a page and make sure they appear frequently
• use meta elements wisely especially the description and keywords attributes
• come up with a 25-word or less set of words that people may type to search for your site. Do not type out a description of your site.
• learn more at webdeveloper & meta builder 2
• search engine placement
  • indexes vs. crawlers
  • suggest your own site to Yahoo or pay $300 to be listed more quickly with Yahoo's Express Submission
  • submit your site's home page & a couple inside pages and a site map to Google; it will take a month or so to show up in Google queries though
  • some search engines like Overture require you to pay money to be listed
  • subscribe to a service such as NetMechanic's Search Engine Starter